AboutOur first initial designer fashion store opened in 2000. initial is proud of its ethos that continuously creates the unusual experience. Our sharp sense for time and our flexibility to create enables us to truly build a unique and open platform for the next generation. From marginality to popularity, initial boasts a balanced, global perspective. Breaking through the boundary of culture, we seek to discover the new needs and fuel our unique take on fashion. initial, keeping an eye and an ear, on the world. We come to the soul from our roots. Usual life is filled with unusual people. We exist.